Fashion & Apparel
Custom Web Application Development
Custom Development Project
ReactJS and Python Django
The client needed more than a basic product options form.
Custom tie orders involve several choices that directly affect the final product, appearance and price. Customers needed a clear and visual way to combine these options without becoming confused by the number of available variations.
The business also required accurate pricing based on both the selected specifications and order quantity.
We developed a dedicated custom web application that guides customers through every stage of designing a personalised tie.
The application presents each customisation option in a structured, easy-to-follow interface, allowing customers to configure patterns, fabrics, logo placement, fastening styles, sizes, widths and lengths while viewing their selected specifications throughout the process.
A dynamic pricing engine was developed to automatically calculate costs based on the selected configuration and order quantity, ensuring accurate pricing without manual calculations.
To improve the customer experience, users can name, save and download their designs for future reference before submitting an enquiry or placing an order.
On the business side, a dedicated admin dashboard centralises customer information, design specifications, quantities and order details, making production, order management and fulfilment significantly more efficient.
We started by reviewing how customers order personalised ties and where the process could become confusing or time-consuming.
A custom tie order involves several choices, including pattern, fabric, logo placement, fastening style, size, width, length and quantity. Our goal was to turn these options into a simple, guided experience that customers could complete with confidence.
The custom tie designer application was organised into clear steps so users could focus on one decision at a time.
Customers can choose from plain, striped and polka-dot designs, select their preferred fabric and configure the tie according to their requirements. Each option is presented in a clear and user-friendly way, making personalised tie design easier for businesses, schools, clubs and individual buyers.
Custom tie pricing changes depending on the selected size, fabric, width, length and order quantity.
We created a dynamic pricing experience that updates according to the customer’s choices. This helps users understand the cost of their custom tie order before submitting an enquiry or proceeding with a purchase.
It also reduces the need for the Frederick Thomas team to calculate every quotation manually.
Customers can name and save their custom tie designs for future reference.
They can also download a copy of the design, making it easier to share with colleagues, schools, clubs or decision-makers before placing an order.
This is especially useful for bulk and branded tie orders that may require approval from more than one person.
Once a design is complete, customers can submit an enquiry or continue with their order directly through the custom tie designer application.
The selected design, quantity and product details are captured together, so the Frederick Thomas team receives a clearer and more complete request.
This creates a smoother experience for both the customer and the business.
The application was designed to work across desktop, tablet and mobile devices.
Buttons, product options and design controls remain easy to use on smaller screens, allowing customers to create and review personalised ties from any device.
The business team can review customer information, selected tie options, quantities and design details through one organised workflow.
This reduces manual communication, improves order clarity and helps the team manage custom tie enquiries more efficiently.
