Web Development

How We Helped RoofItDirect Move Their Entire Trade Operation Online

A modern, responsive website for a global corporation with advanced CMS integration and multilingual support.

10:24 am
Web Applications, Websites

Industry

Roofing

Service

Web Development

Timeline

10 weeks

Tech Stack

WordPress

Location

United Kingdom

Project Overview

We partnered with a leading global corporation to completely redesign and rebuild their corporate website. The project involved creating a modern, scalable platform that could handle millions of visitors while providing an exceptional user experience across all devices.

The Challenge

RoofItDirect’s existing website was a static brochure site with no ordering capability, no contractor login, and no way to handle trade-specific pricing. Sales inquiries arrived by phone and email, quotes were managed in spreadsheets, and the team was spending hours each week on manual order coordination.

The bigger problem: contractors wanted to place orders and check stock at 6am before a job — not wait for office hours. Every friction point in that process was a lost sale. RoofItDirect needed a custom platform that could handle trade accounts, product-specific pricing tiers, and a streamlined ordering workflow — all without disrupting the existing customer relationships the business had spent years building.

Our Solution

We designed and built a full-stack custom web platform on WordPress and WooCommerce, extended with custom API integrations and a React-powered contractor portal. The platform replaced three separate manual workflows — quoting, ordering, and stock checking — with a single, unified system accessible 24/7 on any device.

Contractors log in to their personal trade account, see their negotiated pricing tier, browse the full product catalogue with live stock availability, and submit orders or quote requests directly through the platform. RoofItDirect’s admin team gets a clean order management dashboard, automated email notifications, and a CMS they can update without developer involvement.

The public-facing website was redesigned alongside the platform — faster, cleaner, and built to convert trade leads into registered accounts.

Results & Impact

300% increase in mobile traffic

85% reduction in page load time

60% decrease in content management time

40% improvement in user engagement metrics

Project Gallery

Technologies Used

Key Features

Multilingual support for 12 languages
Advanced search functionality
Custom analytics dashboard
Role-based content management
Real-time content preview
SEO optimization tools

Project Tags

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